In the dynamic world of beauty, influencers are key players who set trends, recommend products, and share innovative tutorials. As 2024 unfolds, it is vital to pay attention to those who continue to lead the industry with their creativity and authenticity. From makeup artists to skincare enthusiasts, these influencers bring a wealth of knowledge and an extensive audience that allows them to mold the beauty landscape. This article will delve into the top 10 beauty influencers to follow this year, highlighting their unique contributions and what makes them stand out. Below is the list of the influencers accompanied by insights into their content. This will give you a well-rounded view and help you make informed decisions about whom to follow.
Let’s explore the influencers who are making waves in 2024 and setting the stage for trends that may dominate the beauty industry in the coming year.
1. Jackie Aina
Jackie Aina is not just a beauty influencer; she is a powerful voice advocating for diversity within the cosmetics industry. Known for her energetic personality and informative makeup tutorials, she has garnered a massive following eager to learn from her insights. Through her engaging content, Jackie highlights the importance of representation in beauty, critically evaluating products aimed at various skin tones. Her collaborations with top brands unmistakably emphasize inclusivity, showcasing her commitment to making beauty accessible for everyone. In 2024, following Jackie means you’re not just keeping up with trends; you’re participating in a movement for more diverse beauty standards. From product reviews to educational discussions, Jackie Aina’s content is a must-watch.
2. Nikkie de Jager (NikkieTutorials)
Nikkie de Jager, famously known as NikkieTutorials, has remained a luminary in the beauty community since her remarkable coming out journey in 2020. With her expertise in glam makeup and high-energy tutorials, Nikkie has become a household name among beauty enthusiasts. Her creativity pours out through various styles, from the boldest of looks to the softest of whispers in makeup. Nikkie’s ability to connect with her audience is unparalleled, as she often shares personal stories alongside her beauty content. In 2024, her channel continues to be a fountain of inspiration, encouraging followers to embrace their true selves. With a plethora of collaborations and new content drops, she is definitely an influencer who remains relevant.
3. Huda Kattan (Huda Beauty)
As the visionary behind Huda Beauty, Huda Kattan has reshaped influencer marketing since her rise to fame. Providing her followers with a window into both her professional and personal life, her Instagram feed is a delightful mix of innovative makeup ideas, honest product reviews, and behind-the-scenes glimpses of her brand. Huda’s entrepreneurial journey is inspiring for those looking to delve into the beauty business themselves, showcasing hard work and creativity combined. In addition to her stunning beauty looks, she often engages her audience with beauty tips that can easily be integrated into daily routines. Following Huda in 2024 allows you to discover emerging trends while gaining valuable insights into the beauty industry. She proves that beauty is not just about looking good; it’s also about feeling good.
4. James Charles
Renowned for his artistic approach to makeup, James Charles continues to captivate audiences with his dynamic personality and bold visual artistry. Among beauty influencers, he is known for pushing the boundaries of conventional makeup with his adventurous and unique styles. In 2024, James remains not only a beloved figure but a creative force that inspires followers to express themselves through makeup. His tutorials range from eye-catching glam to colorful avant-garde looks, ensuring there’s something for everyone. James has also expanded his brand through collaborations, allowing his audience a glimpse into exciting new products. By following him, you’re guaranteed to learn a thing or two about creativity and self-expression in beauty.
5. Tati Westbrook
Tati Westbrook has built her reputation on comprehensive product reviews and honest guidance in the beauty scene. With extensive knowledge about various beauty products, she is considered a trustworthy source among her followers. Tati’s YouTube channel is filled with tutorials, unboxings, and moments of vulnerability, making her relatable to her audience. In 2024, she remains a go-to authority for any beauty lover seeking thoughtful insights prior to making purchases. Tati’s in-depth analysis of products provides clarity and direction in an often confusing beauty market. Knowing you can rely on her recommendations adds a level of comfort when navigating new products.
6. Chloe Morello
Chloe Morello has a knack for blending beauty and lifestyle content, creating a well-rounded experience for her followers. With her engaging tutorials, she covers everything from chic makeup looks to skincare routines that promote self-care. Chloe’s relatable content resonates with a broad audience, encouraging them to embrace their individuality. In 2024, her Instagram and YouTube channels remain active hubs for beauty discussions and authentic recommendations. She emphasizes the importance of caring for oneself alongside beauty routines, reminding her audience that beauty encompasses more than just makeup. Chloe brings a soothing presence to the influencer world, ensuring her viewers feel at home.
7. Desi Perkins
Desi Perkins has made a name for herself with her effortlessly beautiful tutorials that cater to both everyday looks and more glam occasions. Her Instagram showcases quick beauty tips, while her YouTube channel dives deeper into tutorials that inspire creativity. Desi’s approach to beauty combines simplicity with elegance, making her content accessible to everyone. She is particularly well-regarded for her ability to translate high-fashion looks into everyday styles. In 2024, following Desi means gaining access to a wealth of versatile techniques that can elevate any makeup routine. Her creativity and genuine passion for beauty shine through in everything she creates, making her an influencer to watch.
8. Nyma Tang
Nyma Tang stands out for her promotion of diversification and inclusivity in the beauty world, particularly for deeper skin tones. Her authenticity resonates with followers who appreciate honest discussions about products that perform well on a variety of skin tones. Nyma’s reviews are thorough and insightful, providing valuable guidance for anyone looking for the perfect shade or product that meets their skin’s needs. In 2024, her content continues to focus on empowering her audience by showcasing brands that align with her values of inclusivity. Her platform serves as a vital space for deeper discussions about beauty representation. Following Nyma not only offers practical tips but also supports a larger cause in the beauty community.
9. PatrickStarrr
PatrickStarrr, known for his artistic skills and vibrant persona, has carved a niche for himself in the beauty industry. Serving as a professional makeup artist and influencer, he showcases a range of looks, encouraging his followers to explore their own creativity. In 2024, Patrick’s content remains a delightful mix of glam makeup and personal anecdotes that add depth to his tutorials. His collaborations with major brands further bridge the gap between professional artistry and everyday makeup. Following PatrickStarrr will expose you to innovative tips that can easily be adapted to your routine while allowing you to embrace your unique style. His enthusiasm for beauty promotes self-love and expression in every form.
10. Amanda Steele
Amanda Steele has remained a formidable presence in the beauty community, thanks to her engaging personality and creative approach. Her channel is filled with beauty trends, product reviews, and lifestyle vlogs that reflect millennial interests. In 2024, her content continues to evolve alongside her audience, making her relatable and inspiring. Amanda’s videos are enjoyable to watch, combining humor with solid beauty advice. She focuses on a variety of topics, ensuring there’s something for everyone in her content. Following Amanda means being part of a vibrant community where beauty is celebrated in all its forms.
| Influencer Name | Platform | Primary Content Type |
|---|---|---|
| Jackie Aina | YouTube, Instagram | Makeup Tutorials & Product Reviews |
| Nikkie de Jager | YouTube | Glam Tutorials |
| Huda Kattan | Instagram, YouTube | Makeup Ideas & Beauty Tips |
| James Charles | YouTube, Instagram | Bold Artistry & Tutorials |
| Tati Westbrook | YouTube | Product Reviews |
| Chloe Morello | Instagram, YouTube | Beauty & Lifestyle |
| Desi Perkins | YouTube, Instagram | Everyday & Glam Looks |
| Nyma Tang | YouTube, Instagram | Diversity & Product Reviews |
| PatrickStarrr | YouTube, Instagram | Makeup & Creative Tutorials |
| Amanda Steele | YouTube, Instagram | Beauty Trends & Vlogs |
Conclusion
In 2024, the beauty influencers listed above continue to captivate audiences with their unique talents, insights, and dedication to inclusivity. Following these individuals allows you to stay updated with the latest trends and techniques in the beauty world. Each influencer brings their own flair to the criticism of trends and the sharing of tips, creating a diverse and rich landscape of content. Whether you seek makeup tutorials, honest reviews, or simply some inspiration, this curated list will guide your social media journey. By engaging with these beauty voices, you not only enhance your beauty knowledge but also join conversations that support diversity and self-expression. Embrace the beauty community in 2024 by diving deeper into the content these influencers have to offer.
FAQs
- Who is the most popular beauty influencer in 2024?While popularity can vary, Jackie Aina and Huda Kattan are among the most followed beauty influencers this year.
- What type of content do beauty influencers create?Beauty influencers create a wide range of content, including makeup tutorials, product reviews, skincare routines, and lifestyle vlogs.
- How can I find new beauty influencers to follow?Explore social media platforms like Instagram and YouTube, use relevant hashtags, or check beauty blogs and websites for recommendations.
- Are beauty influencers trustworthy?Many are, but it’s essential to research and consider their reviews, sponsorships, and the transparency they provide regarding products.
- Do beauty influencers only focus on makeup?No, many beauty influencers also share content on skincare, haircare, and lifestyle topics, providing a holistic view of beauty.
